2021-2025
Strategic Plan
Introduction
Genesee Valley Conservancy is a thriving organization that has seen increasing success since its founding in 1990. This plan attempts to continue that success by reaffirming long term goals and detailing short term objectives to help achieve those goals. This plan also identifies strategies and benchmarks that will support efforts toward each objective, guiding Board and staff work over the coming years.
Following is a brief summary of key points in the plan.
Climate
Human caused climate change is an urgent issue in the world. While our conservation work by its very nature helps provide natural solutions to some climate issues, the organization must continue to investigate means to further our positive impact on addressing climate issues with our work, ensure we are communicating our climate based work to the public as part of our broader messaging, and look for ways to further reduce the impact our organization has on climate.
Plan Goals
Protect Land in the Genesee River Watershed
One
Reach 30,000 acres of conserved land by end of 2025
Two
Add a nature preserve and expand existing preserves
Increase visibility and understanding within the Genesee River watershed
One
Provide educational opportunities
Two
Provide recreation opportunities
Maintain Organizational Quality and Build Capacity
One
Maintain standards & practices as recommended by Land Trust Alliance
Two
Maintain sufficient staff & volunteers
Increase and diversify funding for long term stability
One
Increase supporters 5% annually and maintain renewal rate above 60%
Two
Establish and build specific funds toward defined goals
Three
Diversify funding streams